Digital Marketing Strategist

6 days ago


Karachi, Sindh, Pakistan KM Educational Services Full time

Job Title: Digital Marketing Strategist

Company Overview

KM Educational Services is a leading provider of educational services in Pakistan.

We are seeking an experienced Digital Marketing Strategist to join our team.

Job Description

The successful candidate will be responsible for developing and implementing digital marketing strategies to improve our online presence.

This will include conducting website analysis, keyword research, and content creation to optimize our search engine rankings.

The ideal candidate will have excellent communication skills, be able to work independently, and have a strong understanding of digital marketing principles.

Required Skills and Qualifications

Technical Skills:

  • Knowledge of HTML, CSS, and blogging platforms like WordPress.
  • Proficiency in MS Office.

Soft Skills:

  • Excellent written and verbal communication skills.
  • Able to work well under pressure and maintain composure.
  • Proactive work ethic and ability to manage competing priorities.

Benefits

We offer a competitive salary and benefits package to the successful candidate.

Key Responsibilities:

  1. Website Analysis: Review and analyze client sites for areas that need to be improved, deleted, revamped, etc.; prepare detailed SEO strategy reports.
  2. Keyword Analysis, Research & Copywriting: In-depth knowledge of keyword research, identifying the least expensive yet most profitable keywords for client sites, whether they are running a pay-per-click (PPC) campaign or want to improve organic search results.
  3. SEO Copywriting: Knowledge of SEO writing guidelines, including keyword placement in copy, effective headlines, and call-to-action statements.
  4. Content Creation: Responsible for creating or overseeing the creation of original SEO content for client sites and implementing off-page SEO content strategies.
  5. Search Engine Guidelines: Keep abreast of white hat and black hat tactics to adhere to search engine guidelines.
  6. Liaison: Interact with various departments and professionals within the company, client companies, and independent contractors.


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