
E-commerce PPC Manager
5 days ago
X UP Digital is a high-growth company specializing in e-commerce and Amazon FBA businesses. Our mission is to build on each brand's legacy while leveraging our digital marketing expertise to maximize growth and profitability.
About the PositionWe are looking for a highly analytical and results-driven Senior Amazon PPC Manager to take ownership of our brands' Amazon advertising strategies. The ideal candidate will have a deep understanding of Amazon PPC and a proven track record of driving sales growth and improving profitability through effective PPC strategies.
Main Responsibilities:- Comprehensive Campaign Management: Develop, implement, and manage Amazon PPC campaigns to increase sales, improve ROAS, and maximize profitability for multiple brands.
- Data-Driven Decision Making: Regularly analyze campaign performance data to identify trends, insights, and areas for improvement. Implement changes to optimize campaigns for better visibility, conversion rates, and cost efficiency.
- Competitive Advantage: Conduct competitive analysis to identify market trends, customer behavior, and competitor strategies. Use these insights to develop new PPC tactics and enhance existing campaigns.
- Collaborative Approach: Work closely with marketing, sales, and product teams to align PPC strategies with overall business goals and brand positioning.
- Industry Expertise: Stay up-to-date with the latest changes in Amazon's advertising platform, policies, and industry best practices to maintain a competitive edge.
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