Digital Marketing Lead

We are seeking a skilled B2B Marketing Specialist to lead our end-to-end digital marketing campaigns across multiple platforms.

This role focuses on driving brand awareness, lead generation, and customer success within the consulting/services industry.

The ideal candidate is strategic, creative, and experienced in B2B marketing, with a strong command of HubSpot and a passion for delivering impactful campaigns.

About the Role:

• Develop, implement, and manage digital marketing campaigns in collaboration with the Marketing Manager and Senior Leadership Team
• Work closely with the sales and lead generation teams to execute effective campaigns
• Apply demand generation strategies and lead conversion best practices
• Use HubSpot to segment audiences and create targeted marketing campaigns that resonate with customers
• Draft clear and compelling messaging aligned with our value propositions
• Demonstrate a strong understanding of Account-Based Marketing (ABM)

About You:

• Bachelor's degree in Marketing or a related field
• 2+ years of hands-on digital marketing experience in a B2B environment
• 1+ year of experience using HubSpot across key marketing functions
• Strong understanding of B2B marketing, with a focus on services
• Experience with B2B account-based lead generation through targeted campaigns
• Proven track record of executing marketing campaigns that drive sales growth
• Practical experience with digital media, including display, social, email, and affiliate channels
• Skilled in creating audience segments and developing targeted campaigns that build customer engagement
• Familiar with a wide range of go-to-market strategies and tactics
• Proficient in Google Workspace (G Suite)
• Comfortable working in a fast-paced environment and managing multiple projects
• Able to independently prioritise tasks and take initiative
• Strong communication skills with great attention to detail
• Collaborative team player

Desired Skills:

• Experience working in the consulting or services industry
• Skills in content writing and basic graphic design (Adobe Acrobat or similar tools) are a plus

Our Culture:

We live and breathe our core values of honesty, integrity, transparency, and loyalty.

Our passion for IT innovation and delivering quality customer outcomes drives us.

We're collaborative, proactive, and supportive.

What We Offer:

• Ambition and drive in outstanding individuals who have chosen their professions out of interest and joy before anything else
• We will look beyond isolated skill sets; our culture is our key to success

About Us:

We are a boutique consulting firm that partners with iconic brands to create digital experiences.

We love to break down complex business problems and processes to create and deliver end-to-end transformations.

By prioritising the quality of our work, we are able to turn CX, digital transformation, and cloud solutions into defined processes supported by best practices.

Benefits:

• Do you love to learn? Training and certifications are on us - you learn, we pay
• Enjoy staying up to date and have exciting career goals? We believe in continuous learning and offering growth opportunities
• We value your dedication and offer a KPI performance bonus in addition to utilisation bonus for our Consultants on customer projects
• We love to have fun with biweekly social activities, team lunches, quarterly events, and annual team getaways
• You can celebrate your birthday with a day off. It's on us.
• We love to give back to our communities and encourage our team to do the same. We offer four additional days off a year for community work.
• We offer Paid Parental Leave to support you and your family during this special time.
• We have Medical cover in OPD for you and your immediate family, plus IPD for your parents as well.
• We contribute to EOBI and provide Gratuity for your service with us.
• We offer a Fuel Allowance/Fuel Card to support the days you commute to our office.