Programmatic Advertising Strategist

22 hours ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

The role of a Programmatic Advertising Strategist is to drive the execution and optimization of programmatic advertising campaigns across various digital channels. This involves hands-on management of campaigns through DSPs, audience targeting, and performance analysis.

This position requires developing data-driven strategies, delivering insights, and ensuring campaign success. The Programmatic Advertising Strategist will also be responsible for mentoring junior team members and collaborating with cross-functional teams to integrate insights and refine campaign tactics.

Key Responsibilities
  • Lead the strategy execution and optimization of programmatic advertising campaigns across multiple digital channels.
  • Manage campaign activation through DSPs, ensuring flawless execution and alignment with business goals.
  • Negotiate media buys and secure premium placements with key partners.
  • Use data to refine targeting strategies and audience segmentation to enhance campaign performance and efficiency.
  • Continuously monitor KPIs and leverage reporting tools to analyze and optimize campaign results in real-time.


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