PPC Campaign Manager

4 hours ago


Lahore, Punjab, Pakistan Vegasoft Technologies Full time
Job Summary: We are seeking a highly experienced Marketing Analytics Expert to join our team. The ideal candidate will be responsible for analyzing and interpreting data to inform marketing strategies and optimize campaign performance.

Responsibilities:

  1. Develop and manage PPC campaigns across various platforms to drive traffic, generate leads, and increase conversions.
  2. Conduct thorough keyword research to identify high-performing keywords and optimize ad copy to improve click-through rates (CTR) and conversion rates.
  3. Allocate and manage budgets across campaigns to ensure optimal ROI, including bid adjustments, daily spend monitoring, and financial reporting.
  4. Write compelling ad copy and design ad creatives that align with campaign goals, ensuring that messaging resonates with the target audience.
  5. Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, Facebook Ads Manager, etc. Provide insights and recommendations for ongoing optimization.
  6. Collaborate with the SEO team to align PPC and organic strategies, ensuring a comprehensive approach to digital marketing.
Requirements:

Experience: Minimum years of experience in digital marketing with a focus on PPC campaign management.

Education: Bachelor's degree in Marketing, Business, or a related field.


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