Digital Marketing Specialist
5 days ago
We are seeking a skilled Link Building Specialist to join our digital marketing team. The ideal candidate will be responsible for executing link-building strategies to improve our website's authority, search rankings, and online presence.
This role requires expertise in white-hat SEO techniques, content outreach, and relationship building with authoritative websites in the healthcare industry.
The successful candidate will have 1-2 years of experience in SEO link building, preferably in the healthcare or medical billing industry.
Key Responsibilities:
- Develop and execute effective link-building strategies to increase domain authority.
- Conduct competitor backlink analysis and identify link-building opportunities.
- Reach out to relevant healthcare websites, blogs, and directories for guest posting, content collaboration, and backlink acquisition.
- Monitor and track backlink performance, ensuring compliance with Google's SEO guidelines.
- Research high-quality websites for link placements and partnerships.
- Collaborate with the content marketing team to create engaging, shareable content for outreach.
- Manage and update link-building databases and outreach records.
- Stay updated with SEO best practices, Google algorithm updates, and industry trends.
Required Skills & Qualifications:
- Strong knowledge of white-hat link-building techniques (guest posting, broken link building, outreach, etc.).
- Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or Majestic.
- Excellent communication and outreach skills for building relationships with industry websites.
- Strong analytical skills to track link performance and identify opportunities.
- Ability to work independently and meet link-building targets.
- Basic knowledge of on-page SEO, keyword research, and content marketing is a plus.
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