Digital Advertising Specialist

1 week ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
Pay Per Click Specialist

Job Description:

Create, analyze and manage Pay Per Click campaigns across multiple search engines including Google AdWords, Yahoo Search Marketing, and MSN AdCenter. Setup and manage multiple ad campaigns. A complete PPC strategy for clients considers their marketing objectives, current positioning in their online sector, usability and design issues, etc.

Campaign Management:

  • Develop lists of potential keyword phrases by understanding the scope, client requirement and using keyword research tools.
  • Write ad text and test alternate wordings to improve clicks and conversion rates.
  • Expand campaigns and increase effectiveness by monitoring, testing and updating ad placements.

Performance Analysis:

  • Analyze performance trends, along with qualitative and quantitative data to recommend campaign changes and updates.
  • Understanding of the processes and metrics involved in online advertising sales.
  • Strong analytics ability for tracking the performance of campaigns including visitor behavior and draw conclusions and action plans.

Automated Processes:

  • Generate monthly reports using API Keys and work with developers to upgrade the API application whenever a new API version is launched by Google & Yahoo.
  • Developing automated processes and tools to ease PPC management and implementation.

New Opportunities:

  • Recommend new avenues for pay-per-click marketing other than Google, Yahoo & MSN with a strong basis.


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