Digital Advertising Specialist
1 week ago
Job Description:
Create, analyze and manage Pay Per Click campaigns across multiple search engines including Google AdWords, Yahoo Search Marketing, and MSN AdCenter. Setup and manage multiple ad campaigns. A complete PPC strategy for clients considers their marketing objectives, current positioning in their online sector, usability and design issues, etc.
Campaign Management:
- Develop lists of potential keyword phrases by understanding the scope, client requirement and using keyword research tools.
- Write ad text and test alternate wordings to improve clicks and conversion rates.
- Expand campaigns and increase effectiveness by monitoring, testing and updating ad placements.
Performance Analysis:
- Analyze performance trends, along with qualitative and quantitative data to recommend campaign changes and updates.
- Understanding of the processes and metrics involved in online advertising sales.
- Strong analytics ability for tracking the performance of campaigns including visitor behavior and draw conclusions and action plans.
Automated Processes:
- Generate monthly reports using API Keys and work with developers to upgrade the API application whenever a new API version is launched by Google & Yahoo.
- Developing automated processes and tools to ease PPC management and implementation.
New Opportunities:
- Recommend new avenues for pay-per-click marketing other than Google, Yahoo & MSN with a strong basis.
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