
Senior Digital Marketing Manager
5 days ago
We are looking for an experienced digital marketing expert to help drive our business forward. As a Senior Digital Marketing Specialist, you will be responsible for creating and implementing comprehensive digital marketing strategies that achieve high levels of engagement and conversion.
Your primary focus will be on developing and executing successful digital marketing campaigns across multiple channels, including social media advertising, search engine marketing (SEM), and display advertising.
- Key Tasks:
- Conduct in-depth keyword research and competitor analysis
- Develop compelling ad copy and creative assets
- Set up, monitor, and optimize campaigns across all platforms
- Track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS)
- A/B test different ad variations and landing pages to maximize campaign performance
Qualifications:
- 5-7 years of proven experience in digital marketing
- Proven experience managing and optimizing campaigns across multiple platforms
- Strong understanding of B2B and B2C marketing principles and best practices
- Experience with lead generation and conversion optimization techniques
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