International Business Development Lead

5 days ago


Karachi, Sindh, Pakistan Northampton University Full time
Driving International Growth for Northampton University

The university is focused on expanding its global reach, offering high-quality educational opportunities to international students. Our commitment to academic excellence is unwavering.

Key Accountabilities
  • Work closely with the Director to craft and execute a comprehensive marketing strategy for international student recruitment in Pakistan.
  • Establish and nurture relationships with key partners, including agents, feeder institutions, and British Council offices.
  • Deliver training sessions for counselors at agent offices, facilitate applicant interviews, and present to prospective applicants.
  • Engage regularly with the active agent network, participating in events and exhibitions as necessary.
  • Implement conversion techniques to optimize recruitment outcomes, working collaboratively with the admissions team and International Officer.
  • Create monthly activity plans and reports, contribute to market research to inform international recruitment strategies, and ensure effective execution of plans within designated countries.
  • Develop trip proposals to maximize marketing impact while minimizing costs.
  • Travel to designated locations as required, fulfilling additional duties as necessary, and visiting the university annually for training and familiarization.


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