Marketing Automation Specialist

5 days ago


Lahore, Punjab, Pakistan PRG Pakistan Full time
About the Role:

This is an exciting opportunity for a seasoned Marketing Automation Specialist to join our team at PRG Pakistan. You will be responsible for developing and executing effective email marketing campaigns that drive measurable results.

Key Responsibilities:
  1. Email Marketing Automation: Develop and execute effective email marketing automation strategies to drive engagement and lead generation.
  2. Content Creation: Create compelling email content, including copy and visuals, that aligns with our brand voice and marketing goals.
  3. Email List Management: Manage email lists, segmentation, and personalization strategies to target specific audience groups.
  4. A/B Testing: Conduct A/B testing to optimize subject lines, content, and calls-to-action.
  5. Email Performance Metrics: Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
  6. Compliance: Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
Requirements:
  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Experience: 3-4 years of proven experience in email marketing, including campaign management and analytics.
  3. Email Marketing Platforms: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
  4. Analytical Skills: Strong analytical skills and the ability to interpret data to improve performance.
  5. Communication Skills: Excellent written and verbal communication skills in English.
  6. HTML and CSS Knowledge: Knowledge of HTML, CSS, and email designing best practices.
  7. Attention to Detail: Detail-oriented with excellent time management skills.


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