
Marketing Automation Specialist
5 days ago
This is an exciting opportunity for a seasoned Marketing Automation Specialist to join our team at PRG Pakistan. You will be responsible for developing and executing effective email marketing campaigns that drive measurable results.
Key Responsibilities:- Email Marketing Automation: Develop and execute effective email marketing automation strategies to drive engagement and lead generation.
- Content Creation: Create compelling email content, including copy and visuals, that aligns with our brand voice and marketing goals.
- Email List Management: Manage email lists, segmentation, and personalization strategies to target specific audience groups.
- A/B Testing: Conduct A/B testing to optimize subject lines, content, and calls-to-action.
- Email Performance Metrics: Monitor email performance metrics (e.g., open rates, click-through rates, conversions) and provide actionable insights for improvement.
- Compliance: Ensure email campaigns comply with industry standards, including CAN-SPAM, GDPR, and other relevant regulations.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 3-4 years of proven experience in email marketing, including campaign management and analytics.
- Email Marketing Platforms: Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
- Analytical Skills: Strong analytical skills and the ability to interpret data to improve performance.
- Communication Skills: Excellent written and verbal communication skills in English.
- HTML and CSS Knowledge: Knowledge of HTML, CSS, and email designing best practices.
- Attention to Detail: Detail-oriented with excellent time management skills.
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