
Marketing Campaign Data Specialist Position
19 hours ago
Marketing Campaign Data Specialist Position
Key Responsibilities:The Data Campaign Analyst will be responsible for collecting, analyzing, and interpreting marketing data to evaluate campaign performance and effectiveness.
- Creating and maintaining comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
- Collaborating with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
- Utilizing statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
- Monitoring industry trends and best practices in data analysis and marketing analytics to improve internal processes.
- Providing insights and recommendations to stakeholders regarding campaign performance and potential improvements.
- Assisting in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.
Desirable Qualifications:
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
- 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
- Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
- Strong understanding of key marketing metrics and performance indicators.
- Excellent analytical and quantitative skills with attention to detail.
- Ability to communicate complex data insights in an easy-to-understand manner.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
- Experience with A/B testing and other testing methodologies is a plus.
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