Data-Driven Campaign Leader

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Marketing Analytics Specialist

This role involves leveraging advanced analytics and machine learning techniques to optimize customer engagement and drive business growth. As a Marketing Analytics Specialist, you will design and execute campaigns that align with overall marketing objectives and leverage customer insights.

  • You will collaborate with data science teams to identify key metrics and analytical models that enhance campaign performance.
  • Additionally, you will utilize advanced analytics tools to monitor campaign performance, providing actionable insights and recommendations for continuous improvement.

A bachelor's degree in Data Science, Marketing, Statistics, or a related field is required. A master's degree is preferred. You should have at least 5 years of experience in campaign management or marketing analytics.

  • Proven track record of successfully managing and executing complex marketing campaigns.
  • Strong analytical skills, with expertise in data visualization tools (e.g., Tableau, Power BI) and statistical analysis.
  • Proficiency in marketing automation platforms and CRM systems.

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