
Email Marketing Strategist
5 days ago
This is a full-time role as an Email Marketing Specialist responsible for generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to drive business growth.
Key Responsibilities- Lead Generation Campaigns
- Design and execute cold email outreach campaigns targeting decision-makers in relevant industries.
- Ensure all communications are engaging, personalized, and aligned with services offered.
- Targeting and Segmentation
- Research and identify ideal prospects based on company size, industry, geography, and business pain points.
- Develop and maintain accurate prospect lists with tailored messaging strategies.
- Campaign Execution and Reporting
- Analyze cold outreach performance metrics such as open rates, response rates, and conversion rates.
- Provide reports on campaign performance, MQLs, SQLs.
- Optimize subject lines, email copy, and calls-to-action (CTAs) for maximum impact.
- Bachelor's degree in Computer Science, Marketing, Communications, or related field.
- At least 5 years of proven experience in cold email marketing and lead generation for IT service-based companies, preferably for the US Market.
- Demonstrated success in creating campaigns that generate qualified leads (MQLs and SQLs) for service-based businesses.
- Familiarity with multi-touch outreach strategies (email, LinkedIn) and understanding of how they drive results.
- Knowledge of the US IT/Software development industry, trends, and market dynamics.
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Email and Social Media Strategist
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Email Marketing Strategist
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