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Email Marketing Manager
4 weeks ago
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Direct message the job poster from DevBazar
Founder & CEO @ DevBazar | C-Level & Technical Recruitment | Talent Acquisition Expert | People & Culture | Head Hunter | Growth StrategistAbout the Role:
We are looking for a dynamic and detail-oriented Email Marketing Manager with 3–4 years of experience working in a fast-paced IT/software house environment.
The ideal candidate will have a strong background in data scraping, lead generation, and executing email marketing campaigns to drive qualified leads and business growth.
Key Responsibilities:- Plan, create, and execute targeted email marketing campaigns to generate high-quality leads.
- Perform data scraping using tools like Skrao.io, Apollo.io, and manage data pipelines through Salesforce CRM.
- Manage and segment email lists for personalized and effective outreach.
- Create compelling email content and subject lines to boost open and click-through rates.
- Track, analyze, and report on email campaign performance and make data-driven improvements.
- Ensure compliance with email marketing regulations and best practices (GDPR, CAN-SPAM, etc.).
- Collaborate with sales and business development teams to align email strategies with revenue goals.
- Continuously research and implement new tools, trends, and strategies to optimize campaigns.
- Minimum 3–4 years of professional experience in email marketing within an IT/software house.
- Strong expertise in data scraping tools (e.g., Skrao.io, Apollo.io).
- Proficient in managing CRM systems, especially Salesforce.
- Solid understanding of email marketing KPIs, lead generation funnels, and conversion optimization.
- Exceptional skills in email content creation and marketing automation.
- Strong analytical mindset to interpret campaign data and optimize performance.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesSoftware Development
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