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Search Engine Optimization Lead

1 week ago

Lahore, Punjab, Pakistan Digital Shaping Full time

Digital Shaping is seeking a skilled SEO Specialist to lead our search engine optimization efforts. As a key member of our team, you will be responsible for managing all aspects of SEO — on-page, off-page, technical, and local — for our client websites.

The ideal candidate will have extensive experience with US-based websites and a proven track record of achieving strong rankings. You will be working closely with our team to develop and execute link-building strategies, secure high-quality backlinks, and monitor brand mentions to improve online reputation.

Responsibilities:

Key Responsibilities:

  • Lead the development and execution of link-building strategies to boost domain authority.
  • Collaborate with our content team to create high-quality content that attracts high-quality backlinks.
  • Monitor and manage brand mentions to improve online reputation.
  • Stay up-to-date with the latest search engine algorithms and best practices in SEO.

Requirements:

  • 5+ years of SEO experience with a proven track record of achieving strong rankings.
  • Extensive experience with US-based websites and a strong understanding of search engine algorithms.
  • Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
  • Strong understanding of Google Business Profile optimization and local SEO strategies.
  • Excellent leadership and communication skills.