Digital Marketing Strategist for Mobile Apps

1 day ago

Faisalabad City Tehsil, Pakistan beBee Careers Full time

**Job Profile:**

We are looking for a seasoned Digital Marketing Strategist for Mobile Apps to join our team. As an ASO specialist, you will be responsible for optimizing mobile applications to improve their ranking, visibility, and conversion rates on app stores.

About the Role:

You will work closely with marketing, product, and development teams to implement strategies that drive organic growth and enhance user acquisition. Key responsibilities will include:

  • Keyword research and analysis to identify high-potential keywords for app store optimization.
  • App metadata optimization, including titles, descriptions, screenshots, icons, and videos, to improve discoverability and conversion rates.
  • App store performance metrics monitoring and analysis (downloads, rankings, conversion rates, etc.) with actionable insights.
  • Staying current with app store algorithms, trends, and best practices to maintain competitiveness.
  • Collaboration with the design team to create engaging app store assets (screenshots, videos, etc.) that resonate with target audiences.
  • A/B testing for app store elements to identify the most effective strategies.
  • Competitor app tracking and industry trend analysis to identify areas for improvement.
  • Alignment of ASO strategies with broader user acquisition campaigns through collaboration with the marketing team.
  • Regular updates on ASO performance and progress to stakeholders.

Requirements:

To succeed in this role, you should have:

  • A proven track record of experience in App Store Optimization (ASO) for mobile apps (iOS and Android).
  • A deep understanding of app store algorithms, ranking factors, and best practices.
  • Proficiency in ASO tools such as Sensor Tower, App Annie, MobileAction, or similar platforms.
  • Excellent analytical skills with the ability to interpret data and make informed decisions.
  • Strong written and verbal communication skills.
  • A creative mindset with attention to detail and design principles.
  • Experience with A/B testing and conversion rate optimization (CRO) is a plus.
  • Digital marketing, SEO, and user acquisition knowledge is a bonus.
  • Familiarity with mobile app analytics tools (e.g., Google Analytics, Firebase) is preferred.

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