Marketing Analytics Lead

1 week ago


Islamabad, Islamabad, Pakistan Med Exam Expert Full time

About the Role

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We are seeking a highly experienced Digital Marketing Manager to lead our digital marketing efforts, focusing on creativity and performance. In this role, you will develop and execute data-driven digital marketing strategies, manage and optimize paid ad campaigns, and lead creative direction for campaigns.

Key Responsibilities
  • Develop and execute data-driven digital marketing strategies tailored to EdTech audiences.
  • Manage and optimize paid ad campaigns (Google Ads, Meta Ads, and retargeting) to achieve performance goals.
  • Lead creative direction for campaigns, ensuring alignment with brand and user needs.
  • Analyze market trends, conduct audience research, and create targeted, compelling content.
Requirements
  • Bachelor's or Master's degree in marketing, business, data analytics, or a related field.
  • 2–3 years of proven success in performance-driven digital marketing campaigns.
  • Expertise in D2C marketing with a strong grasp of acquisition strategies and customer funnel optimization.

Join Our Team

We offer a dynamic work environment, opportunities for professional growth, and a chance to contribute to shaping the future of EdTech.



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