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Marketing and Branding Lead

1 week ago

Lahore, Punjab, Pakistan Novacolor Pakistan Full time
Marketing and Branding Lead

Company Overview:

At Novacolor Pakistan, we strive to provide innovative and high-quality products that meet our customers' needs. Our mission is to become the leading provider of decorative finishes in the region.

Job Description:

The Brand Manager will be responsible for developing and executing comprehensive branding strategies that reinforce our company's values and enhance our market presence.

Key Responsibilities:

  • Analyze competitors' strengths and weaknesses to inform branding decisions.
  • Create and implement marketing campaigns across various channels, including social media and traditional advertising.
  • Design and develop engaging content that showcases our brand identity and resonates with our target audience.
  • Manage our social media presence to maintain a consistent brand voice and engage with our followers.
  • Conduct market research to identify trends and opportunities that can inform our branding strategy.

Requirements:

  • Must have at least 3-4 years of experience in a related field.
  • Proven expertise in managing social media platforms and creating engaging content.
  • Excellent communication and project management skills.
  • Able to work independently and as part of a team.