
Brand Strategy Lead
4 days ago
About Innovative Biscuits:
We are a pioneering biscuit manufacturer dedicated to providing unparalleled quality and taste. Our commitment to excellence has earned us a loyal customer base and a reputation as a leader in the industry.
Job Summary:
We are seeking a seasoned Brand Strategy Lead to spearhead our branding efforts and drive strategic growth. This role involves developing and executing brand strategies that align with our company's vision and mission.
Key Responsibilities:
Develop and execute comprehensive brand strategies that reflect our company's values and mission. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints. Conduct market research to identify trends, opportunities, and challenges. Analyze data to measure brand performance and make informed decisions. Design and implement promotional campaigns to enhance brand awareness and drive sales. Provide guidance and support to junior team members to ensure successful project execution.
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