Drive Business Growth as a Product Marketing Expert

3 days ago

Lyari Town, Pakistan beBeeMarketing Full time

Job Overview

">Product Marketing Executive Role

We are seeking a highly skilled Product Marketing Executive to join our team. This individual will be responsible for driving our product strategy and enhancing our market presence.

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Key Responsibilities:

  • Lead comprehensive market research activities to stay informed about industry trends.
  • Research and identify varied use cases for products within distinct industries through comprehensive industry research.
  • Analyze market trends, customer needs, and competitive activities to tailor product strategies, ensuring adaptability and relevance across diverse sectors.
  • Monitor competitive activities and identify key customer needs.
  • Take ownership of product launches, collaborating with marketing, public relations, and business leaders.
  • Ensure seamless coordination and communication of Go-To-Market (GTM) updates with cross-functional leadership.
  • Develop high-quality, informative, and engaging content for various platforms, including blogs, articles, whitepapers, case studies, and website content.
  • Play a key role in partnering with the marketing team to develop programs and strategies based on consumer/customer insights.
  • Partner closely with the Sales team to develop messaging, presentation materials, and creative assets for in-market products.
  • Collaborate on sales strategies to maximize product impact.
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Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in product marketing, with a focus on technology products.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and collaboration abilities.
  • Ability to thrive in a fast-paced, dynamic environment.
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Benefits:

  • Health Insurance (OPD/IPD).
  • Maternity Cover.
  • Leave encashment.
  • Car Support Program.
  • Referral Bonus.

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