Digital Marketing Growth Strategist

13 hours ago

Rawalpindi Cantonment, Pakistan beBeeAcquisition Full time
Job Description

Our company is seeking a talented Acquisition Analyst to play a key role in supporting our customer acquisition strategy by analyzing data, optimizing campaigns, and providing actionable insights. The ideal candidate will have a strong analytical mindset and excellent communication skills.

The successful Acquisition Analyst will be responsible for tracking performance, identifying growth opportunities, and collaborating with cross-functional teams to drive acquisition success. This role involves leveraging analytical skills to continuously refine strategies, improve conversion rates, and contribute to the growth of our customer base.

Responsibilities:
  • Analyzing Campaign Performance: Analyze and report on campaign performance across digital platforms (Google, Meta, TikTok, etc.) to identify areas for improvement and growth opportunities.
  • Optimizing Customer Acquisition Strategies: Utilize data-driven insights to optimize customer acquisition strategies, ensuring enhanced customer conversion rates.
  • Collaboration with Cross-Functional Teams: Collaborate with creative, content, and technical teams to align marketing assets with overall acquisition objectives and strategies.
  • Market and Competitor Research: Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations.
  • Monitoring Budget Utilization: Monitor and track budget utilization, making recommendations for adjustments to maximize ROI and campaign efficiency.
  • Presenting Regular Reports: Create and present regular performance reports to stakeholders, highlighting key trends and actionable insights for strategy refinement.
Required Skills and Qualifications

To succeed in this role, you will need the following skills and qualifications:

  • Educational Background: A Bachelor's degree in Marketing, Business, Data Science, or a related field.
  • Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector. Proven success in analyzing and optimizing digital campaigns.
  • Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel, and other similar marketing platforms for performance tracking and reporting.
  • Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimizing acquisition strategies.
  • Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders.
  • Problem-Solving Skills: A proactive problem-solving mindset to identify inefficiencies and recommend improvements in campaigns.
  • Attention to Detail: High level of accuracy and attention to detail when preparing performance reports and analyzing data.
  • Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities in a dynamic marketing landscape.
Benefits

As a valued member of our team, you can expect the following benefits:

  • A competitive salary and benefits package.
  • The opportunity to contribute to a rapidly growing digital remittance brand with global reach.
  • A collaborative work environment where innovation and creativity are encouraged.
  • Professional development opportunities in a fast-evolving industry.

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