
Digital Marketing Growth Strategist
13 hours ago
Our company is seeking a talented Acquisition Analyst to play a key role in supporting our customer acquisition strategy by analyzing data, optimizing campaigns, and providing actionable insights. The ideal candidate will have a strong analytical mindset and excellent communication skills.
The successful Acquisition Analyst will be responsible for tracking performance, identifying growth opportunities, and collaborating with cross-functional teams to drive acquisition success. This role involves leveraging analytical skills to continuously refine strategies, improve conversion rates, and contribute to the growth of our customer base.
Responsibilities:- Analyzing Campaign Performance: Analyze and report on campaign performance across digital platforms (Google, Meta, TikTok, etc.) to identify areas for improvement and growth opportunities.
- Optimizing Customer Acquisition Strategies: Utilize data-driven insights to optimize customer acquisition strategies, ensuring enhanced customer conversion rates.
- Collaboration with Cross-Functional Teams: Collaborate with creative, content, and technical teams to align marketing assets with overall acquisition objectives and strategies.
- Market and Competitor Research: Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations.
- Monitoring Budget Utilization: Monitor and track budget utilization, making recommendations for adjustments to maximize ROI and campaign efficiency.
- Presenting Regular Reports: Create and present regular performance reports to stakeholders, highlighting key trends and actionable insights for strategy refinement.
To succeed in this role, you will need the following skills and qualifications:
- Educational Background: A Bachelor's degree in Marketing, Business, Data Science, or a related field.
- Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector. Proven success in analyzing and optimizing digital campaigns.
- Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel, and other similar marketing platforms for performance tracking and reporting.
- Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimizing acquisition strategies.
- Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders.
- Problem-Solving Skills: A proactive problem-solving mindset to identify inefficiencies and recommend improvements in campaigns.
- Attention to Detail: High level of accuracy and attention to detail when preparing performance reports and analyzing data.
- Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities in a dynamic marketing landscape.
As a valued member of our team, you can expect the following benefits:
- A competitive salary and benefits package.
- The opportunity to contribute to a rapidly growing digital remittance brand with global reach.
- A collaborative work environment where innovation and creativity are encouraged.
- Professional development opportunities in a fast-evolving industry.
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