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4 days ago
We are seeking a seasoned Social Media Marketing Strategist to lead our social media efforts and develop innovative campaigns that drive engagement, conversions, and brand loyalty.
About the RoleThis is a unique opportunity for a highly motivated and creative professional who can craft compelling content, manage social media calendars, and collaborate with cross-functional teams to achieve business objectives.
Key Responsibilities- Develop and execute comprehensive social media strategies across multiple platforms, including TikTok, Instagram, Facebook, and Pinterest.
- Create engaging, on-trend content that resonates with curly hair communities and showcases our brand's personality.
- Manage social media calendars, ensuring consistent posting aligned with marketing campaigns, product launches, and brand voice.
- Lead community management: respond to comments, DMs, and brand mentions with empathy, authenticity, and professionalism.
- Collaborate with marketing, design, and influencer teams to ensure social content integrates into broader campaigns.
- Track performance with analytics tools, measure KPIs (engagement, reach, conversions), and provide actionable insights.
- Stay ahead of social media trends, cultural moments, and algorithm changes, adapting strategies to maximize impact.
- Proven experience managing social media accounts for consumer brands in the beauty, haircare, or lifestyle industry.
- Exceptional written and verbal communication skills – must be able to craft compelling captions, scripts, and brand storytelling pieces.
- Deep understanding of social media dynamics: algorithms, audience behavior, cultural relevance, and platform-specific strategies.
- Strong portfolio showcasing past work (campaigns, reels, TikTok content, growth strategies).
- Experience with analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics, etc.).
- Knowledge of paid social media ads and influencer marketing.
- Ability to work independently, think creatively, and adapt quickly in a fast-paced environment.
- Passion for beauty, haircare, and empowering diverse communities.
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