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Predictive Modeling Professional
3 weeks ago
About This Role
This Senior Data Scientist position offers an exciting opportunity to work at the intersection of marketing and data science. As a key member of our team, you'll design and implement advanced analytics solutions to drive business growth.
Main Responsibilities:
- Design and implement predictive models to inform strategic decisions.
- Collaborate with cross-functional teams to integrate data insights into business strategy.
- Apply expertise in media investment channels and performance metrics to guide strategic decisions.
- Lead the development of marketing mix and multi-touch attribution models.
- Analyze diverse datasets to develop industry-leading models and analyses.
Key Activities:
- Evaluate marketing campaign performance and provide recommendations for optimization.
- Assess media investments and analyze spend and returns to inform strategic choices.
- Develop data frameworks and analytical methodologies.
- Build, refine, and maintain statistical models for marketing mix and attribution analysis.
- Create optimization algorithms to drive business impact.
Qualifications:
- Bachelor's degree in a quantitative field such as business analytics, statistics, mathematics, economics, or industrial engineering.
- Minimum of 4 years' experience developing data science and statistical models.
- At least 1 year of hands-on experience with media mix modeling and multi-touch attribution.
- Proficiency in linear and non-linear optimization techniques.
