Senior Sales Strategist

12 hours ago

Lahore, Punjab, Pakistan beBeeLeadership Full time 800,000 - 1,020,000
Lead Sales Professional

Drive local sales growth by implementing effective business strategies, training and motivating the team to achieve short-term company objectives and long-term organizational success.

Key Responsibilities
  • Develop clear and measurable goals to ensure delivery of Annual Operating Plan (AOP) aligned with Regional targets and cascade locally to territory teams.
  • Analyze category development potential for each category within Fast-Moving Consumer Goods (FMCG) and create plans to consistently grow shares in each category.
  • Implement and cascade action plans to territory teams to execute counter strategies, driving sustainable growth objectives.
  • Collaborate with Zone Sales Managers/Sales Leads to drive sustainable growth objectives and re-align strategy as necessary.
  • Achieve monthly and quarterly volume targets, as well as target brand and pack deliverables.
  • Review progress against objectives at weekly meetings and take corrective action as needed.
Productivity and Financials
  • Ensure smooth flow of information to Zone Sales Managers and Sales Leads to aid strategic decision-making and ensure all financial and sales data is factually correct.
  • Monitor and manage trade discounts with Trading Service Officers (TSOs) on a monthly basis.
  • Track distributor Return on Investment (ROI) and propose suggestions to leverage distributor profitability.
  • Implement quality control measures at distributor outlets, including First-In-First-Out (FIFO) stock management and accurate stock numbers.
  • Responsible for depot sales tracking and assisting Regional Sales Managers in strategic planning against gathered data on a monthly basis.
  • Drive productivity optimization and motivation for TSOs and Distribution Sales Representatives (DSRs) through daily interaction, weekly meetings, and setting operating procedures.
Market Share
  • Accountable for improving market share through identifying untapped channels, new towns, brand, and pack size, and optimal rack productivity.
  • Drive corporate marketing agendas with regional focus through customized local promotions.
  • Develop team capabilities to address channel partner stability-related concerns by evolving alternative Go-to-Market (GTM) mechanisms.
  • Analyze and propose promotions with positive financial impact through rationalizing brand plans.
  • Market intelligence and competitor analysis: monitor competitor activity and identify response plans in liaison with Zone Sales Managers/Sales Leads.
  • Ensure smooth execution of all new product initiatives against regional business strategy.
  • Execute all merchandising, display, and operational priorities across territories.
Process Improvement
  • Propose ways to improve existing sales processes, including data tracking, payment methods, and supply chain management.
  • Build and maintain communication with Head Office/Supply Chain on product supply and Point-of-Purchase (POP)-related matters.
  • Develop ways to improve process efficiency with distributors and retailers through liaison with stakeholders.
  • Maintain regular physical presence in the territory to ensure understanding of internal and external customer needs.

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