
Online Business Development Lead
6 days ago
About the Role
We are seeking a talented Digital Marketing Specialist to join our team at Visa Vertex. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to drive business growth.
- Leverage various marketing channels, including SEO/SEM, email, social media, and display advertising, to achieve business objectives.
- Create and maintain our online presence on various social media platforms to engage with target audiences.
- Develop and implement lead generation initiatives to maximize ROI.
- Analyze user journeys and streamline processes to improve the overall customer experience.
- Evaluate campaign performance, measuring key performance indicators (KPIs) to inform strategic decisions.
- Stay up-to-date with market trends, using insights to optimize spend and drive business growth.
- Cultivate innovative solutions for business expansion through data-driven decision-making.
- Collaborate with internal teams to craft engaging landing pages and enhance user interactions.
- Apply analytical expertise to evaluate the end-to-end customer journey across multiple touchpoints.
- Foster partnerships with external agencies and vendors to drive business outcomes.
- Assess emerging technologies, providing informed recommendations for adoption.
- Present persuasive presentations to corporate clients to drive business growth.
- Bachelor's degree in Digital Marketing or a related field.
- At least 2 years of experience in digital marketing, with a proven track record in managing campaigns.
- Demonstrable expertise in leading SEO/SEM, marketing database, email, social media, and/or display advertising initiatives.
- A creative problem-solver able to identify target audiences and develop compelling digital strategies.
- Experience optimizing landing pages and streamlining user funnels.
- Proven ability to manage digital marketing budgets effectively.
- In-depth knowledge of website analytics tools (e.g., Google Analytics).
- Working familiarity with ad serving platforms.
- Proficiency in setting up and optimizing Google AdWords campaigns.
- Strong analytical skills and data-driven decision-making abilities.
- Up-to-date understanding of the latest trends and best practices in online marketing and measurement.
- Excellent presentation skills and adaptability when traveling within and outside the city.
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