Online Business Development Lead

6 days ago


Lahore, Punjab, Pakistan Visa Vertex Full time

About the Role

We are seeking a talented Digital Marketing Specialist to join our team at Visa Vertex. The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth.

Key Responsibilities:

  • Develop and execute a comprehensive digital marketing strategy to drive business growth.
  • Leverage various marketing channels, including SEO/SEM, email, social media, and display advertising, to achieve business objectives.
  • Create and maintain our online presence on various social media platforms to engage with target audiences.
  • Develop and implement lead generation initiatives to maximize ROI.
  • Analyze user journeys and streamline processes to improve the overall customer experience.
  • Evaluate campaign performance, measuring key performance indicators (KPIs) to inform strategic decisions.
  • Stay up-to-date with market trends, using insights to optimize spend and drive business growth.
  • Cultivate innovative solutions for business expansion through data-driven decision-making.
  • Collaborate with internal teams to craft engaging landing pages and enhance user interactions.
  • Apply analytical expertise to evaluate the end-to-end customer journey across multiple touchpoints.
  • Foster partnerships with external agencies and vendors to drive business outcomes.
  • Assess emerging technologies, providing informed recommendations for adoption.
  • Present persuasive presentations to corporate clients to drive business growth.
Requirements:
  • Bachelor's degree in Digital Marketing or a related field.
  • At least 2 years of experience in digital marketing, with a proven track record in managing campaigns.
  • Demonstrable expertise in leading SEO/SEM, marketing database, email, social media, and/or display advertising initiatives.
  • A creative problem-solver able to identify target audiences and develop compelling digital strategies.
  • Experience optimizing landing pages and streamlining user funnels.
  • Proven ability to manage digital marketing budgets effectively.
  • In-depth knowledge of website analytics tools (e.g., Google Analytics).
  • Working familiarity with ad serving platforms.
  • Proficiency in setting up and optimizing Google AdWords campaigns.
  • Strong analytical skills and data-driven decision-making abilities.
  • Up-to-date understanding of the latest trends and best practices in online marketing and measurement.
  • Excellent presentation skills and adaptability when traveling within and outside the city.


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