
Mobile App Marketing Expert
4 days ago
We are seeking a skilled Google Ads Specialist to join our team. This is an exciting opportunity for someone who is passionate about mobile app marketing and has experience in managing full-funnel performance campaigns, running growth experiments, and working cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.
Key Responsibilities:
- Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
- Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
- Perform deep competitor analysis using tools like SensorTower or AppMagic
- Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
- Monitor and improve app store visibility and ratings through review strategies
- Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
- Design and test creatives for various user journey stages
- Refine targeting, bidding, creatives, and placements to meet KPIs
- Build performance dashboards and deliver reporting
- Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.
Requirements:
- 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
- Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
- Hands-on experience with ad mediation platforms
- Ability to manage review generation strategies on both app stores
- Experience with paid campaigns for apps with subscriptions or IAPs
- Strong analytical mindset
- Excellent collaboration and communication skills
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