Mobile App Marketing Expert

4 days ago


Islamabad, Islamabad, Pakistan beBee Careers Full time
About the Role

We are seeking a skilled Google Ads Specialist to join our team. This is an exciting opportunity for someone who is passionate about mobile app marketing and has experience in managing full-funnel performance campaigns, running growth experiments, and working cross-functionally to drive quality installs, in-app conversions, and maximize ROAS.

Key Responsibilities:
  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and IAPs
  • Perform deep competitor analysis using tools like SensorTower or AppMagic
  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
  • Monitor and improve app store visibility and ratings through review strategies
  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
  • Design and test creatives for various user journey stages
  • Refine targeting, bidding, creatives, and placements to meet KPIs
  • Build performance dashboards and deliver reporting
  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages.

Requirements:
  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
  • Hands-on experience with ad mediation platforms
  • Ability to manage review generation strategies on both app stores
  • Experience with paid campaigns for apps with subscriptions or IAPs
  • Strong analytical mindset
  • Excellent collaboration and communication skills


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