Mobile Apps Marketing Specialist

1 day ago

Islamabad, Islamabad, Pakistan beBee Careers Full time 800,000 - 1,000,000
Senior Apps Marketing Role

The ideal candidate will have a deep understanding of the apps business model, including how to monetize apps through advertising and user acquisition.

Responsibilities include developing and executing marketing campaigns across all channels, managing and optimizing Google Ads campaigns, and using Firebase to track and analyze user behavior.

  • Develop and execute cross-channel marketing strategies to drive downloads and engagement for our Google Play apps.
  • Manage and optimize Google Ads campaigns to achieve target return on ad spend (ROAS) and cost per acquisition (CPA).
  • Utilize Firebase analytics to track and improve user behavior, identify trends, and enhance app engagement.
  • Collaborate with the product team to understand user needs and develop targeted marketing campaigns.
  • Work with other marketing teams to create integrated marketing campaigns that align with company goals.
  • Analyze and report on campaign performance and return on investment (ROI).

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