Digital Growth Leader

2 days ago


Lahore, Punjab, Pakistan Freelancerprox Full time

Job Summary:

We are seeking a driven and results-oriented professional to lead our e-commerce and performance marketing efforts. The role is focused on optimizing our Shopify store, executing impactful digital marketing campaigns, and enhancing the customer experience while driving revenue growth.

Key Responsibilities:

  • Shopify Store Management
  • Manage and maintain the Shopify store, ensuring a seamless, user-friendly, and visually appealing platform.
  • Oversee product listings, including updates to descriptions, pricing, and inventory management.
  • Collaborate with the design team to enhance website layouts, banners, and images.
  • Optimize the store using SEO best practices to improve visibility and organic traffic.
  • Monitor site performance, resolve technical issues, and liaise with developers for support when needed.
  • Ensure compliance with security and scalability standards for the Shopify store.
  • Performance Marketing
  • Develop, execute, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
  • Analyze campaign performance metrics such as CTR, CPA, ROAS, and conversions to ensure effectiveness.
  • Conduct A/B testing to improve ad creatives, audience targeting, and landing pages.
  • Manage marketing budgets, ensuring cost-efficient campaigns that achieve performance objectives.
  • Research and explore new digital marketing channels and strategies to maximize ROI.
  • Work closely with content and creative teams to align marketing assets with campaign goals.

Requirements:

  • 2-4 years of experience in managing Shopify stores, including Shopify Plus and third-party app integrations.
  • Expertise in digital marketing, with a strong focus on PPC, social media advertising, and retargeting.
  • Proficiency with analytics tools such as Google Analytics, Facebook Ads Manager, and Shopify Analytics.
  • Knowledge of SEO, CRO (Conversion Rate Optimization), and UX best practices.
  • Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
  • Excellent organizational skills and attention to detail.


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