Digital Marketing Specialist

6 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Title: Digital Marketing Specialist

Job Summary:

  • We are seeking a highly skilled Digital Marketing Specialist to join our team.

Responsibilities:

  1. Search Engine Optimization (SEO): Optimize copy and landing pages for search engine optimization, staying up-to-date with the latest trends and best practices in SEO and SEM.
  2. Keyword Research: Perform ongoing keyword research, including discovery and expansion of keyword opportunities.
  3. Content Creation: Research and implement content recommendations for organic SEO success.
  4. Analytics: Track, report, and analyze website analytics using tools like Google Analytics, Google Tag Manager, and Google Search Console.
  5. Link Building: Develop and implement a link building strategy.
  6. Cross-Functional Collaboration: Collaborate with editorial and marketing teams to drive SEO in content creation and content programming.
  7. Continuous Improvement: Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords, executing tests, collecting and analyzing data and results, and identifying trends and insights to achieve maximum ROI.

Requirements:

  • Performance Marketing Experience: Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Technical Skills: In-depth experience with website analytics tools, A/B and multivariate experiments, and ranking factors and search engine algorithms.
  • Staying Up-to-Date: Up-to-date with the latest trends and best practices in SEO and SEM.

About the Job:

This is an exciting opportunity to work with a talented team and contribute to the success of our organization.

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