High-Volume Digital Marketing Campaign Specialist

1 day ago


Islamabad, Islamabad, Pakistan beBeeDigitalMarketing Full time 900,000 - 1,200,000
Job Title: Digital Marketing Specialist

Overview:

  • Develop and execute high-volume Pay Per Click B2B campaigns across multiple digital media platforms.
  • Manage third-party initiatives and optimize campaign performance.

Key Responsibilities:

Key Performance Indicators:
  • Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google AdWords, Facebook Ads Manager, LinkedIn, and other digital media outlets.
  • Oversee growth in campaign performance and manage budgets to meet client ROI goals.
  • Conduct continuous analysis of campaign performance and reporting on key metrics.
  • Optimize landing page testing and craft compelling pay-per-click text ads through A/B testing.
  • Report on lead generation initiatives, calculate Cost Per Leads, project spend, and adjust to demand and seasonality.
Requirements:
  • Experience in Google AdWords, Google Analytics, Facebook Ads Manager, and Facebook Business Manager.
  • Bing AdCenter experience and Bing Ads Desktop Tool familiarity.
  • Keyword research, campaign buildout, ad creation, A/B copy testing, and extensive bid management and lead generation experience.
  • Landing page testing expertise.
  • Proficiency in Display Advertising, including the Google Content Network.
  • Experience with bid management tools and Excel, Word, and PowerPoint.
  • Management of Social Media campaigns in Facebook and LinkedIn.
  • Knowledge of retargeting/remarketing techniques.


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