
High-Volume Digital Marketing Campaign Specialist
1 day ago
Overview:
- Develop and execute high-volume Pay Per Click B2B campaigns across multiple digital media platforms.
- Manage third-party initiatives and optimize campaign performance.
Key Responsibilities:
Key Performance Indicators:- Strategize, create, monitor, maintain, and optimize high-volume campaigns across Google AdWords, Facebook Ads Manager, LinkedIn, and other digital media outlets.
- Oversee growth in campaign performance and manage budgets to meet client ROI goals.
- Conduct continuous analysis of campaign performance and reporting on key metrics.
- Optimize landing page testing and craft compelling pay-per-click text ads through A/B testing.
- Report on lead generation initiatives, calculate Cost Per Leads, project spend, and adjust to demand and seasonality.
- Experience in Google AdWords, Google Analytics, Facebook Ads Manager, and Facebook Business Manager.
- Bing AdCenter experience and Bing Ads Desktop Tool familiarity.
- Keyword research, campaign buildout, ad creation, A/B copy testing, and extensive bid management and lead generation experience.
- Landing page testing expertise.
- Proficiency in Display Advertising, including the Google Content Network.
- Experience with bid management tools and Excel, Word, and PowerPoint.
- Management of Social Media campaigns in Facebook and LinkedIn.
- Knowledge of retargeting/remarketing techniques.
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