Digital Marketing Strategist

5 days ago


Rawalpindi Cantonment, Pakistan Esols Tech Full time

About the Role:

We are seeking a seasoned PPC Expert to oversee and optimize pay-per-click advertising campaigns.

Key Responsibilities:

  1. Benchmark, plan, and execute effective PPC campaigns that align with our client's goals.
  2. Create engaging ad copies and captions that stay on top of current trends and industry developments.
  3. Provide exceptional client communication and account management services.
  4. Set up, manage, and optimize clients' campaigns for maximum ROI.
  5. Presentation of campaign performance and consultation with clients via Zoom or phone calls.
  6. Forecast potential delivery and return on investment (ROI) for existing clients.
  7. Generate weekly/monthly/quarterly reports that provide actionable insights and recommendations.
  8. Analyze data, identify trends, and generate insightful client reports with tailored suggestions based on KPIs.
  9. Incorporate analytics into clients' existing websites for enhanced tracking capabilities.
  10. Define and implement goal tracking to measure campaign success.
  11. Maintain thorough analysis of marketing content effectiveness and adjust strategies accordingly.
  12. Respond promptly to client briefs and emails.
  13. Test and refine campaigns to meet targets and Key Performance Indicators (KPIs).
  14. Dig deep into results data to maximize returns on investment.
  15. Analyze campaign performance and offer recommendations for traffic and ROI improvement.
  16. Conduct thorough research and analysis on clients, markets, and competitors.
  17. Optimize budget pacing, audience targeting, and campaign optimization techniques.
  18. Analyze search queries and expand ad groups for increased conversions.
  19. Develop and enhance Search and Shopping campaigns.
  20. Undertake comprehensive keyword research.
  21. Stay updated on the latest industry trends and best practices in paid search channels.
  22. Challenge and critically evaluate client briefs to ensure high-quality deliverables.
  23. Staying abreast of industry advancements and relevant tools to boost paid search efficiency.
  24. Collaborate in developing new business opportunities and pitches as needed.


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