Chief Brand Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeBrand Full time 800,000 - 1,200,000
Key Responsibilities

This role involves developing and implementing comprehensive marketing strategies that align with the brand's product life cycle.

  1. Develop and execute multi-channel marketing campaigns to promote products and increase brand awareness.
  2. Conduct thorough analysis of campaign effectiveness and implement improvements as needed.
  3. Manage budgets and ensure successful campaign execution within budget constraints.
  4. Liaise closely with sales teams to develop targeted promotional campaigns.
  5. Collaborate with cross-functional teams, including finance, HR, and customer services, to ensure seamless campaign execution.
  6. Monitor market trends, research consumer markets, and analyze competitors' activities to identify opportunities and key issues.
  7. Oversee all marketing and advertising activities to ensure alignment with product line strategy.
  8. Identify and address bottlenecks in product distribution and consumer reactions.
  9. Translate brand strategies into actionable plans, positioning statements, and go-to-market strategies.
  10. Measure and report performance of all marketing campaigns, assessing results against established goals and metrics.
  11. Lead direct reports through constructive appraisals, high-level coaching, and growth planning.
Job Specifications

The ideal candidate will possess:

  • A proven track record as a brand manager
  • Strong leadership skills and a drive for results
  • Excellent understanding of the full marketing mix
  • Creative problem-solving abilities and ability to think outside the box
  • Experience in identifying target audiences and crafting compelling campaigns
  • Proven ability to develop and communicate strategic recommendations to executive management
  • Strong analytical skills and data-driven decision making
  • Advanced communication and interpersonal skills
  • Staying up-to-date with the latest industry trends and best practices
  • Comfortable working with numbers, metrics, and data visualization tools

Benefits include opportunities for professional growth and development, collaborative work environment, and competitive compensation package.

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