Chief Brand Strategist

15 hours ago

Lahore, Punjab, Pakistan beBeeBrandLeader Full time 4,500,000 - 7,000,000
Job Description","

This role involves leading the development and execution of comprehensive marketing plans to drive growth, innovation, and market leadership for a portfolio of brands.

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  • Develop annual brand strategies across product, pricing, distribution, and promotion to meet revenue, profit, and market share goals.","
  • Monitor, evaluate, and optimize marketing campaigns; assess return on investment and propose enhancements for greater impact.","
  • Ensure close collaboration with cross-functional teams, including research and development, supply chain, sales, and trade marketing for seamless in-market activation.","
  • Co-lead the innovation pipeline and new product development agenda with research and development, commercialization, and operations teams.","
  • Adapt and execute global and regional strategies and best practices tailored to local contexts.","
  • Support the development of annual operating plans and strategic business plans; monitor brand budgets and ensure effective allocation of resources.","
  • Lead creative development, media planning, and research in collaboration with external partners.","
  • Leverage consumer, shopper, and market insights to drive brand performance and innovation.","
  • Build strong partnerships and capabilities with creative, media, and research agencies.","
  • Ensure all marketing practices are compliant with governance and internal controls.","
"," Required Skills and Qualifications","

A strong foundation in brand management, consumer behavior, and strategic planning is preferred. The ideal candidate will have:

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  • ","
  • 6-7 years of professional experience in the fast-moving consumer goods sector.","
  • 4-5 years of core brand management experience, including end-to-end ownership of brand campaigns, product innovation, cross-functional project leadership, budgeting, and financial accountability.","
  • High proficiency in interpreting consumer and retail insights, brand health diagnostics, and media performance data to inform strategy and execution.","
  • Strong stakeholder management and influencing skills across sales, operations, research and development, and external agencies.","
  • Ability to build and execute full-spectrum marketing plans with a sharp understanding of market dynamics, consumer behavior, and business key performance indicators.","
  • Proven experience in launching new products or managing innovation pipelines, with strong collaboration across research and development, commercialization, and supply chain.","
  • Bias for action, ability to manage multiple priorities, and deliver results in a fast-paced and competitive environment.","
"],

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