Chief Marketing Officer

6 days ago


Lahore, Punjab, Pakistan beBeeMarketing Full time 6,000,000 - 10,000,000

Drive the success of a 7Up portfolio brand by leading strategic marketing plans, ensuring delivery on equity, growth, and innovation objectives.

Key Responsibilities
  • Develop annual brand strategies across product, price, place, and promotion to meet revenue, profit, and market share goals.
  • Evaluate and optimize marketing campaigns, assessing ROI and proposing enhancements for greater impact.
  • Ensure seamless integration with R&D, supply chain, sales, and trade marketing for in-market activation.
  • Co-lead innovation pipelines and NPD agendas with R&D, commercialization, and operations teams.
  • Adapt global/regional strategies and best practices tailored to local contexts.
  • Support AOP and SBP development, monitoring brand budgets and allocating A&M spend effectively.
  • Lead creative development, media planning, and research collaborations with external partners.
  • Leverage consumer, shopper, and market insights to drive brand performance and innovation.
  • Build strong partnerships and capabilities in creative, media, and research agencies.
  • Ensure marketing practices comply with internal controls.

This role requires a deep understanding of FMCG sectors, brand management, consumer behavior, and strategic planning. The ideal candidate will have a bias for action, ability to manage multiple priorities, and deliver results in fast-paced competitive environments.



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