Digital Marketing Expert

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Key Responsibilities of a Digital Marketing Expert

The successful candidate will be responsible for the following key tasks:

  • Developing and executing comprehensive digital marketing strategies that drive qualified traffic to our website.
  • Creating, categorizing, and refining keyword lists to improve search engine rankings and drive relevant visitors to our site.
  • Implementing effective bidding strategies and managing keywords to maximize return on investment (ROI).
  • Maintaining high-quality ad texts regularly to ensure alignment with brand messaging.
  • Improving ROI through proactive bid and position adjustments.
  • Enhancing traffic quality by researching and implementing negative keywords and excluding poor-quality keywords.
  • Increasing click-through rates (CTRs) through A/B testing and split testing of ad creative and landing pages.
  • Analyzing campaign performance using Google Analytics and optimizing conversion rates.
  • Conducting regular A/B split and multivariate tests to assess outcomes and improve campaign performance.


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