Digital Marketing Strategist

5 days ago

Sargodha, Punjab, Pakistan beBeeSearch Full time $90,000 - $120,000

Job Description

About the Role:

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives results.

Your primary focus will be on search engine optimization (SEO), but you will also work closely with our content team to create engaging content that resonates with our target audience. You will be expected to stay up-to-date with the latest industry trends and best practices, and to continually optimize our website and online presence to improve our search engine rankings and drive more traffic to our site.

Required Skills and Qualifications

To succeed in this role, you will need to have a strong understanding of SEO principles and techniques, as well as experience with keyword research, on-page optimization, and link building. You should also have excellent communication and project management skills, as well as the ability to work collaboratively with cross-functional teams.

In addition to your technical skills, you will need to have a keen eye for detail and a passion for staying current with industry trends and best practices. You should also be comfortable working in a fast-paced environment and be able to prioritize multiple projects and deadlines.

Benefits

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and results-driven individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy that drives results
  • Conduct keyword research and analyze search engine rankings to identify opportunities for improvement
  • Optimize website and online presence to improve search engine rankings and drive more traffic to the site
  • Work closely with content team to create engaging content that resonates with the target audience
  • Stay up-to-date with the latest industry trends and best practices

Requirements List:
• Strong knowledge of on-page SEO (title tags, meta descriptions, keyword placement, content structure)
• Solid grasp of technical SEO (site speed, crawlability, sitemaps, indexing, canonical tags, structured data)
• Experience with off-page SEO (backlink building, outreach, anchor text strategy)
• Deep understanding of BOFU keyword strategy (buyer intent keywords, product page SEO, collection optimization)
• Tools proficiency: Google Search Console, Google Analytics 4, Ahrefs or SEMrush, Screaming Frog or Sitebulb, Surfer SEO, Clearscope, Shopify SEO
• eCommerce-Specific Skills: experience optimizing Shopify product pages, collection pages, and blog content, knowledge of U.S. buyer search behavior and seasonality, ability to align SEO with conversion goals
• Analytical & Strategy: ability to audit a site and prioritize SEO tasks based on impact, can plan monthly content and backlink strategies, understands how to measure SEO results
• Communication & Teamwork: can work with developers and designers, able to create clear SEO briefs for content writers, knows how to document SEO strategy and results clearly

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