Digital Reputation Strategist

4 weeks ago

Karachi, Sindh, Pakistan Futurbyte Full time
Job Summary:

We are seeking an experienced and strategic Online Reputation Management Executive to lead our efforts in managing and enhancing the online reputation of our brand and clients.

The ideal candidate will be responsible for developing and executing high-level strategies to protect and build a positive online presence.

Key Responsibilities:

  1. Develop and Execute ORM Strategies: Create comprehensive reputation management strategies that align with business objectives and ensure positive brand perception across all digital channels.
  2. Crisis Management: Serve as the key point of contact during reputation crises, developing action plans to manage and resolve issues efficiently, while communicating with senior management and external stakeholders.
  3. Monitor Brand Sentiment: Oversee real-time tracking of brand mentions, reviews, and sentiment across social media, forums, blogs, and news outlets.
  4. Collaborate Cross-Functionally: Work with marketing, PR, customer service, and SEO teams to align ORM strategies with broader marketing and communication plans.
  5. Stakeholder Reporting: Provide senior leadership with detailed reports and actionable insights on ORM performance, including risk assessments and mitigation strategies.
  6. Engage with External Media: When necessary, engage with journalists, bloggers, and influencers to manage brand reputation and rectify misinformation.
  7. Proactive Reputation Building: Develop strategies for building and maintaining a positive online brand presence through influencer partnerships, thought leadership content, and positive customer engagement.
Qualifications:

The ideal candidate should have:

  • 2+ years of experience in online reputation management, digital marketing, PR, or related fields.
  • Proven ability to develop and implement successful ORM strategies at a senior level.
  • Experience handling large-scale or high-profile online reputation crises.
  • Ability to analyze large volumes of data on brand sentiment, customer feedback, and digital media trends to inform decision-making.
  • Strong written and verbal communication skills.
  • A solid understanding of how digital content impacts online reputation.
  • Experience managing ORM in both business-to-business (B2B) and business-to-consumer (B2C) environments.

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