
Lead Creative Strategist
2 days ago
Job Title:
We're seeking a highly skilled and experienced Creative Director to shape our brand image.
The ideal candidate is a strategic creative leader who can build brands, augment brand value, and enhance profitability.
Key Responsibilities:
- Develop a comprehensive creative communication strategy that aligns with the company's goals and objectives.
- Define the brand's unique value proposition, ensuring it resonates with the target audience.
- Oversee visual and verbal identity development and maintenance for company brands and products.
- Drive integrated marketing campaigns to communicate the brand message and drive awareness and engagement.
- Build and manage a high-performing team to achieve defined objectives.
- Collaborate closely with other departments to ensure alignment with creative and branding requirements.
- Stay updated on industry trends, consumer preferences, and competitive landscape to drive creative strategy.
- Manage the creative communication team and resources effectively to meet deadlines and customer requirements.
- Establish and track key performance indicators (KPIs) to measure department success.
Requirements and Qualifications:
- Bachelor's degree in Creatives, arts, marketing, or a related field (Master's degree preferred).
- 7-8 years of experience in creative, branding, communication, audio/video production, and external agency relationship role.
- A track record of successful implementation of creative communications, campaigns, and content management.
- Strong leadership and team management skills with cross-functional team experience.
- Exceptional communication and interpersonal skills with the ability to inspire and influence others.
- Analytical mindset with data and market research skills to inform branding decisions.
- Creative thinker with design and branding aesthetics expertise.
- Demonstrated ability to work in a fast-paced environment and adapt to changing priorities.
- Proficiency in Adobe Creative Suite, Canva, video editing, and post-production tools.
- Passion for product marketing, brand-building, and deep understanding of consumer behavior.
- Exceptional project management skills with deadline and result delivery.
- Strong ability to induct, influence, and onboard external agency partners.
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