Head of Digital Marketing

5 days ago


Lahore, Punjab, Pakistan Highly Keen Full time
Head of Digital Marketing

We are seeking an innovative digital marketing expert to lead the development and execution of our online marketing strategy. As a Head of Digital Marketing, you will be responsible for creating and executing digital marketing campaigns that drive business growth and increase brand awareness.

  1. Develop and implement comprehensive digital marketing strategies to drive business growth.
  2. Collaborate with cross-functional teams to create engaging digital content, including social media, email marketing, and influencer marketing.
  3. Conduct keyword research and SEO optimization to improve search engine rankings and drive organic traffic.
  4. Manage digital marketing budgets and resources to ensure effective use of marketing dollars.
  5. Represent the brand at industry events, conferences, and trade shows.
  6. Lead digital marketing initiatives, including social media contests, influencer partnerships, and email marketing campaigns.
  7. Monitor and report on digital marketing metrics, including engagement rates, click-through rates, and conversion rates.
  8. Provide input on marketing analytics and data-driven decision making.
  9. Stay up-to-date with the latest digital marketing trends and best practices.
Key Responsibilities:
  • Digital Marketing Strategy Development
  • Digital Content Creation
  • Keyword Research and SEO Optimization
  • Digital Marketing Budget Management
  • Event Representation
  • Digital Marketing Initiatives
  • Marketing Metrics Monitoring
  • Marketing Analytics
  • Industry Trend Tracking
Requirements:
  • Marketing Skills
  • Digital Marketing Skills
  • MS Office (Word, Excel, PowerPoint)
Personal Attributes:
  • Innovative Thinker
  • Collaborative Leader
  • Results-Oriented
  • 'Can Do' Attitude


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