Food Industry Strategist
2 weeks ago
The ideal candidate for this Food Industry Strategist position will possess a deep understanding of the food industry and be able to develop innovative marketing campaigns that drive business growth.
Campaign Objectives
- To develop and execute food-focused marketing campaigns that increase order volume, customer engagement, and partner revenue.
- To create and manage campaign calendars, ensuring timely execution and alignment with business objectives.
- To monitor campaign performance and adjust strategies based on data insights and market trends.
Key Responsibilities
- Develop and implement a structured subsidy strategy to maximize ROI for partner restaurants.
- Analyse sales and market data to determine effective subsidy levels and allocation.
- Track and report subsidy performance, ensuring budget optimization and business impact.
Requirements
- Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- 3–5 years of experience in campaign management, marketing, or sales (preferably in the food delivery or F&B sector).
- Strong analytical and data interpretation skills.
- Excellent communication and stakeholder management abilities.
- Proficiency in Excel, Google Analytics, and campaign management tools.
- Ability to work under pressure and manage multiple projects simultaneously.
- Results-driven with a strong focus on business growth.
- Creative thinker with a problem-solving attitude.
- Highly organized with attention to detail.
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