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Marketing Campaign Coordinator

1 week ago

Karachi, Sindh, Pakistan Horizon Technologies Full time

We are seeking an innovative and strategic-minded Brand Manager to lead our branding, marketing initiatives, and digital presence of all our brands. As a core member of our marketing department, you will be responsible for developing and executing brand strategies that maximize revenue, optimize digital performance, and drive lead generation across multiple platforms.

Responsibilities:
  1. Brand Strategy Development
  • Develop comprehensive brand strategies for all brands under Horizon Technologies' portfolio to drive growth and market presence.
  • Collaborate with the Digital Marketing Manager to strategize and delegate tasks to ensure efficiency and productivity.
  • Align brand messaging, positioning, and storytelling across all digital channels while maintaining visual and content consistency.
Campaign Planning & Execution
  • Ideate, plan, and execute digital marketing campaigns to maximize impact on lead generation and conversions.
  • Manage and optimize campaigns across social media, email marketing, performance marketing, and SEO.
  • Collaborate with designers and content creators to maintain aesthetic appeal and brand consistency in all marketing materials.
Content Creation & Creative Direction
  • Oversee the development of engaging, high-quality content for digital platforms.
  • Provide direction on visual branding, design elements, and creative aesthetics to maintain a strong brand identity.
  • Ensure content is optimized for both SEO and audience engagement.
Team Collaboration & Leadership
  • Work closely with cross-functional teams to execute marketing initiatives.
  • Act as the go-to person for the marketing team in the absence of the Digital Marketing Manager.
  • Provide insights and recommendations to improve digital marketing efforts and ROI.

Required qualifications include a Bachelor's degree in Marketing, Business, Design, Communications, or a related field (Master's preferred), 3+ years of experience in brand management, digital marketing, or related roles, and strong understanding of digital marketing channels, including social media, SEO, paid marketing, and email marketing.