Credit Card Business Development Lead

5 hours ago


Lahore, Punjab, Pakistan Allied Bank Limited Full time

Key Responsibilities

  • Design and implement a holistic strategy for the Credit Card Program, covering its entire product lifecycle.
  • Work closely with Unit Head Debit & Credit Card to develop and refine the Credit Card Program.
  • Engage with various stakeholders to address day-to-day issues and ensure smooth product delivery.
  • Review market dashboards to identify opportunities for revenue growth through strategic program recommendations.
  • Stay up-to-date with market trends, new features, and products to devise innovative strategies for their internal implementation.
  • Initiate new product development projects by collaborating with cross-functional teams focused on revenue optimization, service delivery, and superior product offerings.
  • Develop and implement marketing and business development strategies to strengthen the bank's brand position in the cards business.
  • Formulate and execute a comprehensive plan for all Credit Cards product strategy, planning, and execution throughout the product management lifecycle.
  • Manage the P&L for Credit Card products to achieve targeted growth and meet revenue targets and costs.


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