Digital Marketing Strategist

2 weeks ago

Karachi, Sindh, Pakistan beBeeSpecialist Full time 1,200,000 - 1,500,000

About us:

We're a dynamic e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide.

Job Overview

We're looking for an SEO Specialist to join our team. The ideal candidate will have expertise in developing and executing comprehensive SEO strategies, conducting keyword research, optimizing on-page SEO, and owning technical SEO efforts.

The successful candidate will also be responsible for leading link-building strategies, collaborating with the content team to ensure SEO best practices are embedded into all editorial pages, and monitoring site performance using tools like Google Search Console and Ahrefs.

  • Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
  • Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
  • Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
  • Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.
Key Responsibilities
  • Lead link building efforts to grow domain authority and rankings for competitive keywords.
  • Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
  • Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
  • Track and report on backlink profile health and link acquisition performance.
Candidate Requirements
  • Mastery of SEO principles, techniques, and best practices.
  • Proven track record of success in improving website rankings and driving organic traffic.
  • Excellent communication and project management skills.
  • Able to work independently and collaboratively as part of a team.
Benefits

We offer a competitive salary, benefits package, and opportunities for professional growth and development.

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