Advanced Mobile Marketing Strategist

1 week ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Mobile App Marketing Specialist

We are seeking an experienced Google Ads Specialist to manage full-funnel performance campaigns, run growth experiments, and drive quality installs, in-app conversions, and maximize return on ad spend (ROAS) for mobile apps across Android and iOS platforms.

About the Role:

This is a TROAS-focused position that requires a strong understanding of mobile app marketing strategies, including campaign launch, management, and scaling. The ideal candidate will have hands-on experience with Google App Campaigns (UAC), Firebase, Google Analytics 4 (GA4), Apple SKAdNetwork, and conversion tracking.

Key Responsibilities:

  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)

  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and in-app purchases

  • Perform deep competitor analysis using tools like SensorTower or AppMagic

  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)

  • Monitor and improve app store visibility and ratings through review strategies

  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking

  • Design and test creatives for various user journey stages

  • Refine targeting, bidding, creatives, and placements to meet KPIs

  • Build performance dashboards and deliver reporting

  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages

Requirements:

  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS

  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking

  • Hands-on experience with ad mediation platforms

  • Ability to manage review generation strategies on both app stores

  • Experience with paid campaigns for apps with subscriptions or in-app purchases

  • Strong analytical mindset

  • Excellent collaboration and communication skills

  • Digital Marketing Strategist

    1 week ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Title: Digital Marketing StrategistWe are seeking a talented Digital Marketing Strategist to develop and execute optimization strategies that increase the company's search engine results rankings.

  • iOS Expertise Specialist

    1 week ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Mobile Growth Strategist - iOS ExpertiseWe are seeking a results-driven Mobile Growth Strategist to lead growth initiatives for our iOS apps and games.This role is ideal for someone with a proven track record in scaling mobile products through user acquisition, App Store Optimization (ASO), and revenue growth strategies.Main Responsibilities:Develop and...

  • Digital Marketing Strategist

    7 days ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Title: Digital Marketing StrategistWe are seeking a seasoned professional to manage internal and client project implementations, leveraging their expertise in digital marketing strategies.

  • Business Development Manager

    5 days ago

    Islamabad, Islamabad, Pakistan Advanced Datalytics Full time

    2 weeks ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Direct message the job poster from Advanced DatalyticsHuman Resource Executive at Advanced DatalyticsAbout UsAdvanced Datalytics is a fast-growing technology and services firm specializing instaff augmentation,digital marketing,project outsourcing,...

  • Senior Marketing Strategist

    2 weeks ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Title: Senior Marketing Strategist">We are seeking a driven and experienced Inbound Marketing Team Lead to spearhead our B2B marketing initiatives. This individual will play a pivotal role in leading our inbound marketing efforts across PPC, content strategy, SEO, and lead generation.">

  • Enterprise Mobility Specialist

    1 week ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Customer Value StrategistThis role focuses on maximizing customer value through targeted campaigns of upselling and cross-selling, using data to optimize the portfolio subscribed by each customer with a major focus on mobility.Responsibilities:Analyze large datasets of B2B SME clients to segment customers by usage patterns, revenue potential, CLV and...

  • Content Strategist

    2 weeks ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Content Strategist RoleThe Content Strategist will be responsible for creating engaging content that resonates with our target audience. This includes researching market trends, analyzing competitor activity, and developing effective content marketing strategies. Strong research, writing, and editing skills are essential for this role.

  • Mobile App Marketing Specialist

    1 week ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Mobile App Marketing Specialist">We are seeking a highly skilled Mobile App Marketing Specialist to join our team. As a key player in our marketing department, you will be responsible for developing and executing strategies to drive growth, engagement, and revenue through mobile app campaigns.">Your primary focus will be on Google Ads UAC, managing...

  • Mobile Channel Developer

    2 weeks ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job OverviewWe are seeking a seasoned marketing professional to take on the role of Mobile Channel Manager. This key position will be responsible for developing and implementing strategies to drive growth in our mobile channel.Key Responsibilities:Team Development: Lead and manage a high-performing team to achieve sales targets and expand our retail...

  • Digital Profile Strategist

    1 week ago

    Islamabad, Islamabad, Pakistan beBee Careers Full time

    Job Title: Digital Profile Strategist - Marketing ExpertWe are seeking a skilled professional to join our team as a Digital Profile Strategist - Marketing Expert. As a key member of our team, you will be responsible for creating and managing engaging LinkedIn profiles for marketing purposes.About Us: Our team is dedicated to achieving unparalleled success...