
Advanced Mobile Marketing Strategist
6 days ago
We are seeking an experienced Google Ads Specialist to manage full-funnel performance campaigns, run growth experiments, and drive quality installs, in-app conversions, and maximize return on ad spend (ROAS) for mobile apps across Android and iOS platforms.
About the Role:
This is a TROAS-focused position that requires a strong understanding of mobile app marketing strategies, including campaign launch, management, and scaling. The ideal candidate will have hands-on experience with Google App Campaigns (UAC), Firebase, Google Analytics 4 (GA4), Apple SKAdNetwork, and conversion tracking.
Key Responsibilities:
Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)
Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and in-app purchases
Perform deep competitor analysis using tools like SensorTower or AppMagic
Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)
Monitor and improve app store visibility and ratings through review strategies
Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking
Design and test creatives for various user journey stages
Refine targeting, bidding, creatives, and placements to meet KPIs
Build performance dashboards and deliver reporting
Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages
2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS
Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking
Hands-on experience with ad mediation platforms
Ability to manage review generation strategies on both app stores
Experience with paid campaigns for apps with subscriptions or in-app purchases
Strong analytical mindset
Excellent collaboration and communication skills
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