Advanced Mobile Marketing Strategist

6 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Mobile App Marketing Specialist

We are seeking an experienced Google Ads Specialist to manage full-funnel performance campaigns, run growth experiments, and drive quality installs, in-app conversions, and maximize return on ad spend (ROAS) for mobile apps across Android and iOS platforms.

About the Role:

This is a TROAS-focused position that requires a strong understanding of mobile app marketing strategies, including campaign launch, management, and scaling. The ideal candidate will have hands-on experience with Google App Campaigns (UAC), Firebase, Google Analytics 4 (GA4), Apple SKAdNetwork, and conversion tracking.

Key Responsibilities:

  • Launch, manage, and scale Google App Campaigns (UAC) across Android (Google Play) and iOS (Apple App Store)

  • Optimize campaigns for Target ROAS, focusing on revenue-driving events like purchases, subscriptions, and in-app purchases

  • Perform deep competitor analysis using tools like SensorTower or AppMagic

  • Handle mediation and in-app ad placements (AdMob, MoPub, ironSource, etc.)

  • Monitor and improve app store visibility and ratings through review strategies

  • Leverage Firebase, GA4, and Apple SKAdNetwork for conversion tracking

  • Design and test creatives for various user journey stages

  • Refine targeting, bidding, creatives, and placements to meet KPIs

  • Build performance dashboards and deliver reporting

  • Collaborate with designers, content creators, and other stakeholders to develop high-converting ad creatives and landing pages

Requirements:

  • 2+ years experience managing mobile app campaigns (Android + iOS) focused on TROAS

  • Strong command over Google Ads UAC, Firebase, GA4, SKAN, App Store Connect, and conversion tracking

  • Hands-on experience with ad mediation platforms

  • Ability to manage review generation strategies on both app stores

  • Experience with paid campaigns for apps with subscriptions or in-app purchases

  • Strong analytical mindset

  • Excellent collaboration and communication skills

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