Digital Growth Strategist

4 days ago


Rawalpindi Cantonment, Pakistan beBee Careers Full time
Performance Marketing Leader

We are seeking a seasoned Performance Marketing Specialist to lead our digital growth across search, social, and app platforms.

This role combines Google Ads expertise, SEO/ASO strategy, and data-driven marketing to drive user acquisition and digital visibility.

Key Responsibilities:
  • Paid Media Campaigns:
    • Plan, execute, and optimize performance campaigns (Google, Meta, TikTok, LinkedIn).
    • Manage budgets, track KPIs (CPA, ROAS, LTV), and scale high-performing campaigns.
    • Implement A/B testing on creatives, landing pages, and audience targeting.
  • Google Ads Management:
    • Launch and manage Google Ads campaigns with data-backed keyword and copy strategies.
    • Continuously monitor and optimize campaigns for ROI.
  • Data & Analytics:
    • Use GA4, GTM, Looker Studio, and Meta Ads Manager to track and report campaign performance.
    • Provide actionable insights through weekly/monthly reports.
  • SEO & ASO Optimization:
    • Drive organic growth via on-page/off-page SEO, audits, link building, and content optimization.
    • Boost app visibility and rankings through effective ASO tactics for Google Play and App Store.
  • Tech & Automation:
    • Leverage smart bidding, scripts, and pixel tracking.
    • Manage UTM parameters and conversion APIs for accurate attribution.
  • Growth Strategy:
    • Execute full-funnel strategies to drive user acquisition, engagement, and retention.
    • Collaborate across teams for unified paid + organic digital performance.


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