Performance Marketing Executive

1 day ago


Lahore, Punjab, Pakistan Starzplay Arabia Full time

About Us

  • We are Starzplay Arabia, a leading entertainment company that is committed to delivering high-quality content to our customers.

Job Overview

  • We are seeking a highly skilled Performance Marketing Executive to join our team.

Key Responsibilities

  • The successful candidate will be responsible for executing and optimizing our digital marketing strategies to drive customer acquisition and revenue growth.
  • Implement comprehensive performance marketing strategies to achieve business objectives.
  • Create and manage digital marketing campaigns across multiple channels, including paid search and social media.

Analytics and Reporting

  • Analyze campaign performance data to derive actionable insights.
  • Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.

Affiliate Marketing Management

  • Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue.
  • Identify and onboard new affiliate partners to expand the program.
  • Monitor affiliate performance, analyze data, and provide actionable insights to improve ROI.

Fraud Prevention & Detection

  • Monitor affiliate activities to identify and prevent fraudulent behavior, such as cookie stuffing, fake leads, click fraud, and unauthorized traffic.
  • Implement fraud detection tools and techniques to safeguard the affiliate program.
  • Conduct regular audits of affiliate traffic and conversions to ensure compliance with program terms.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • Minimum of 2 years of experience in performance marketing.
  • Proficiency in affiliate marketing platforms (e.g., Impact, CJ Affiliate, ShareASale).
  • Familiarity with fraud detection tools (e.g., mFilterit, Protect360, Adjust).
  • Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics).
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • A proactive and results-oriented mindset.


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