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Digital Marketing Operations Lead

2 weeks ago

Karachi, Sindh, Pakistan SIAR Digital Full time
About the Role

Siar Digital seeks an experienced Brand Operations Manager to oversee and manage the online sales and marketing activities of our e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and leading a team of e-commerce specialists.

Main Responsibilities:

  1. User Experience Enhancement: Analyze and optimize the e-commerce website to ensure it meets the needs of our customers. Identify areas for improvement and collaborate with cross-functional teams to implement enhancements.
  2. Team Development: Provide guidance and leadership to a team of e-commerce specialists, helping them develop their skills and achieve their full potential. Foster a collaborative and high-performing work environment, setting clear goals and expectations, offering coaching and professional development opportunities, and ensuring the team's success.
  3. Data Analysis: Use analytics tools and reporting systems to monitor and analyze website traffic, online sales, and marketing campaign performance. Identify trends, insights, and areas of improvement, providing regular reports and recommendations to stakeholders.
  4. Cross-Functional Collaboration: Work closely with various teams to align e-commerce strategies with overall business objectives. Collaborate on promotional campaigns, product launches, and website enhancements to drive sales and enhance the customer experience.
  5. Industry Insights: Stay up-to-date with the latest trends, technologies, and best practices in e-commerce, digital marketing, and user experience. Adapt strategies to meet changing user requirements and preferences, staying ahead of competitors.

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