Digital Content Strategist

2 days ago

Lahore, Punjab, Pakistan beBeeContent Full time $50,000 - $70,000
Job Description

CureMD is seeking a Digital Content Strategist to support its digital marketing team in uncovering market insights and crafting compelling narratives that drive engagement and growth. This hybrid role blends analytical research with strategic content development, perfect for someone who enjoys investigating trends, understanding audiences, and translating research into persuasive messaging.

This position offers hands-on experience in market intelligence, competitor research, campaign messaging, content strategy, and insight-driven storytelling. You'll be working directly with the senior leadership and can expect to learn and grow quickly.

Responsibilities
  • Conduct thorough market and competitor research to identify industry trends, customer needs, and new opportunities.
  • Assist in synthesizing research into clear, actionable insights for internal teams and leadership.
  • Develop strategic content, including campaign messaging, creative briefs, landing pages, blog outlines, taglines, and other written materials.
  • Collaborate with marketing team members to ensure content is aligned with campaign objectives and brand voice.
  • Support A/B testing of messaging and creative content, and assist in interpreting results to refine communications.
  • Participate in brainstorming sessions and creative planning meetings to support innovative marketing initiatives.
  • Explore and experiment with AI tools and prompt engineering to support content development, data synthesis, and insight generation.
Qualifications
  • Bachelor's or Master's degree in Marketing, Communications, Business, Psychology, Social Science, or a research-heavy discipline.
  • 6–12 months of prior experience in a similar role is preferred.
  • Strong written communication skills and the ability to simplify complex topics.
  • Interest in AI, prompt engineering, and the future of intelligent marketing.
Benefits
  • Competitive salary and bi-annual bonus.
  • Fast track and uncapped career growth for high performers.
  • Company-sponsored vehicle financing (car and bike).
  • Interest-free loans.
  • Provident Fund: CureMD matches up to 8% of your base salary.
Work Environment
  • In-house clinic with a team of certified doctors with 24/7 telemedicine service.
  • Hospital treatment monitoring by company doctors.
  • Comprehensive health coverage for immediate family.
  • Pick-up and drop-off services for female employees.
  • In-house daycare facility.
  • In-house gym and recreational area.

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