
Senior Marketing Automation Professional
3 days ago
We are seeking an experienced professional to fill the role of Marketing Automation Specialist.
This position involves managing email campaigns and optimizing marketing funnels for measurable impact.
- Manage and execute email outreach campaigns to leads and existing clients.
- Build and maintain marketing funnels, including proper tagging and segmentation for audience targeting.
- Enter newsletters, promotions, and customer data into a CRM system.
- Generate regular reports to track invoices and follow up on pending payments.
- Collaborate with cross-functional teams to ensure data accuracy and campaign effectiveness.
- Continuously improve marketing automation processes based on analytics and performance metrics.
Required Skills and Qualifications:
- Proven experience with email marketing platforms and CRM systems; KEAP (Infusionsoft) experience is required.
- A strong understanding of marketing funnels, customer segmentation, and tag management.
- Proficiency in creating automated workflows and campaign sequences.
- Experience in generating performance reports and analyzing campaign metrics.
- Excellent written and verbal communication skills.
- Highly organized with strong attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Familiarity with invoice tracking or basic payment follow-up procedures is a plus.
- Comfortable working independently and collaboratively across departments.
Benefits:
- A competitive salary and benefits package.
- Weekly payments.
- Annual rate increase (based on performance).
- Paid time off.
- Paid holidays.
- Free training and upskilling.
- Constant support and guidance from managers and mentors.
- Clear schedules and guidelines.
- A vibrant community always ready to support you.
About the Role:
This is a self-motivated position that requires working effectively in a remote environment. You will be responsible for developing and executing strategic marketing plans to achieve business objectives, designing and implementing email campaigns to engage target audiences, and maintaining accurate records and reports to measure campaign effectiveness.
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