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Performance Marketing Professional
5 days ago
We are seeking a highly skilled Performance Marketing Professional to join our team. The successful candidate will be responsible for managing our paid advertising campaigns across various platforms.
The ideal candidate should have a strong analytical mindset, experience in lead generation, and the ability to optimize campaigns for maximum ROI.
The successful candidate will be responsible for conducting keyword research, audience targeting, and bid strategy optimization to improve campaign performance.
- Key Responsibilities:
- Plan, create, and optimize Google Ads, Bing Ads, and Facebook Ads for academic services and digital marketing projects.
- Conduct keyword research, audience targeting, and bid strategy optimization to improve campaign performance.
- Analyze campaign data, generate reports, and provide actionable insights for performance improvements.
- A/B testing of ad creatives, landing pages, and campaign settings to maximize conversions.
- Implement remarketing and retargeting strategies to enhance engagement and lead generation.
- Work closely with content and SEO teams to align PPC campaigns with organic search strategies.
- Ensure compliance with Google Ads and Facebook Ads policies for the academic industry.
Requirements:
- 1+ years of hands-on PPC experience in academic services or digital marketing.
- Strong expertise in Google Ads, Facebook Ads, and Bing Ads.
- Experience in lead generation and conversion rate optimization.
- Knowledge of Google Analytics, Google Tag Manager, and UTM tracking.
- Ability to work in an afternoon shift and flexibility for different shifts if needed.
- Strong analytical skills with expertise in data interpretation and reporting.
- Familiarity with academic marketing policies and compliance guidelines is a plus.
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